Second only to the book cover, your book description (or blurb) is a crucial part of your book’s success. Without the right description, your book might not be found in bookstores or resonate with your desired readers. As an author, you understand the power of the written word—and so do publishing platforms like Amazon and Barnes & Noble. If you get your description wrong, your book might fail to gain the traction it deserves. Common mistakes in book descriptions include:

• Failing to hook the reader: Clichéd, generic, or bland descriptions fail to attract attention, leading to fewer readers and lower sales.
• Giving away the plot: Too much detail can ruin a reader’s experience. A carefully crafted description teases just enough to intrigue potential buyers.
• Vague language: Overused, unclear phrases won’t make your book stand out. Your description should be unique and captivating.
• Missing the mark: While your description is personal, an expert touch can fine-tune it to perfectly target your ideal audience.
• Improper keyword usage: Overloading or neglecting keywords can make your book harder to find. Just like SEO for websites, book descriptions require balanced keyword optimization to maximize exposure.
• Spelling, grammar, or punctuation errors: Even small errors in your blurb can deter readers, no matter how great your book is.
• Wrong length: A description that’s too long will lose readers, while one that’s too short won’t convey your message. Striking the right balance is an art perfected with experience.

This is where the MadeGlobal Book Description Optimisation Service comes in. We analyze best-selling books in your genre to craft descriptions that instantly resonate with your readers. Drawing on years of experience and hundreds of published books, we use proven techniques to boost your book’s visibility on platforms like Amazon while captivating potential readers with a compelling blurb. Your book description is a cornerstone of your promotion strategy, both before and after publication. The MadeGlobal Book Description Optimisation Service ensures your book makes the strongest impact possible. Bonus: Every book description we create goes through our MadeGlobal Editing Service, ensuring flawless grammar, punctuation, and style. Who is this service for? If you’re preparing for a cover design or already have a published book that isn’t gaining traction, this service is for you. Whether your book is fiction or non-fiction, we’ll craft a description that entices readers, informs them, and leaves them eager to dive into your story. Website image idea: A close-up of a writer’s hands typing on a laptop, with highlighted text or sticky notes suggesting improvements.